Marketing Modernity: Italian Advertising from Fascism to Postmodernity - Adam Arvidsson - Books - Taylor & Francis Ltd - 9781138880023 - February 9, 2015
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Adam Arvidsson
Marketing Modernity: Italian Advertising from Fascism to Postmodernity 1st edition

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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 9, 2015
ISBN13 9781138880023
Publishers Taylor & Francis Ltd
Pages 192
Dimensions 150 × 220 × 10 mm   ·   272 g
Language English  

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