Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research - Elizabeth Hirschman - Books - Taylor & Francis Ltd - 9781138933392 - February 1, 2016
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Elizabeth Hirschman
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research 1st edition

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

108 pages, 40 black & white illustrations, 10 black & white tables, 40 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2016
ISBN13 9781138933392
Publishers Taylor & Francis Ltd
Pages 108
Dimensions 152 × 229 × 25 mm   ·   294 g
Language English  

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