Corporate Innovation (RLE Marketing): Marketing and Strategy - Routledge Library Editions: Marketing - Gordon Foxall - Books - Taylor & Francis Ltd - 9781138966826 - November 26, 2015
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Gordon Foxall
Corporate Innovation (RLE Marketing): Marketing and Strategy - Routledge Library Editions: Marketing 1st edition

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

282 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138966826
Publishers Taylor & Francis Ltd
Pages 282
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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