Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising - Richard Nelson - Books - Taylor & Francis Ltd - 9781138977846 - November 26, 2015
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Richard Nelson
Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1st edition

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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138977846
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 233 × 157 × 12 mm   ·   213 g
Language English  

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