Planning the Corporate Reputation (RLE Marketing) - Routledge Library Editions: Marketing - Vic Markham - Books - Taylor & Francis Ltd - 9781138994973 - December 17, 2015
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Vic Markham
Planning the Corporate Reputation (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

200 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 17, 2015
ISBN13 9781138994973
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 150 × 220 × 10 mm   ·   380 g
Language English  

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