Marketing Strategy: A Decision-Focused Approach - Orville Walker - Books - McGraw-Hill Education - 9781259010903 - May 16, 2013
In case cover and title do not match, the title is correct

Orville Walker
Marketing Strategy: A Decision-Focused Approach 8th edition

Price
$ 87.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - Jun 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2013
ISBN13 9781259010903
Publishers McGraw-Hill Education
Pages 384
Dimensions 253 × 202 × 12 mm   ·   668 g

See all of Orville Walker ( e.g. Paperback Book )