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Essentials of Health Care Marketing Eric N. Berkowitz Fifth edition
Essentials of Health Care Marketing
Eric N. Berkowitz
Digital innovations and ethical debates drive transformative approaches in health care marketing, merging real-world case studies with trends such as AI, IoT, and social media. The content examines technology's impact on the patient journey, market research, and evolving value-based payment models.
600 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 5, 2021 |
| ISBN13 | 9781284200157 |
| Publishers | Jones and Bartlett Publishers, Inc |
| Pages | 600 |
| Dimensions | 229 × 179 × 29 mm · 1.01 kg |
| Language | English |
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