Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Allen, Chris (University of Cincinnati) - Books - Cengage Learning, Inc - 9781285187815 - February 13, 2014
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Allen, Chris (University of Cincinnati)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7th edition

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Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

512 pages

Media Books     Book
Released February 13, 2014
ISBN13 9781285187815
Publishers Cengage Learning, Inc
Pages 432
Dimensions 279 × 218 × 18 mm   ·   926 g
Language Spanish  

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