Strategic Management: Concepts : Competitiveness and Globalization - R. Duane Ireland - Books - Cengage Learning, Inc - 9781285425184 - December 16, 2013
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R. Duane Ireland
Strategic Management: Concepts : Competitiveness and Globalization 11th edition

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Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 2013
ISBN13 9781285425184
Publishers Cengage Learning, Inc
Pages 480
Dimensions 254 × 205 × 16 mm   ·   764 g

See all of R. Duane Ireland ( e.g. Paperback Book and Hardcover Book )