Marketing 2016 - Pride, William (Texas A&M University) - Books - Cengage Learning, Inc - 9781285858340 - January 8, 2015
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Pride, William (Texas A&M University)
Marketing 2016 18th edition

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Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.

720 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 2015
ISBN13 9781285858340
Publishers Cengage Learning, Inc
Pages 720
Dimensions 218 × 277 × 27 mm   ·   1.62 kg
Language English  

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