Yewande Okunoren-Oyekenu

Economic Evaluation and Marketing for Healthcare Professionals Yewande Okunoren-Oyekenu

This book examines the disparities in healthcare service delivery. It aims to provide strategies that a healthcare leader must create to improve population health outcomes as the primary goal. Healthcare should be innovative as with other sectors while ensuring that patient safety is always achieved. For example, patients have diverted to social media to learn about their disease and the outcomes with various interventions. The diversion to social media by the population is also partly influenced by the product, price, place, and promotion offered, which serve as a competitor to traditional healthcare delivery. This means that healthcare leaders must ensure that the correct information is circulated. I hope you enjoy reading this book, and Goodluck to becoming a successful healthcare leader.