Marketing Plan Handbook: Pearson New International Edition - Marian Wood - Books - Pearson Education Limited - 9781292021676 - August 9, 2013
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Marian Wood
Marketing Plan Handbook: Pearson New International Edition 5th edition

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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

218 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2013
ISBN13 9781292021676
Publishers Pearson Education Limited
Pages 224
Dimensions 217 × 275 × 8 mm   ·   474 g
Language English  

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