Principles of Marketing - Philip Kotler - Books - Pearson Education Limited - 9781292269566 - November 21, 2019
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Philip Kotler
Principles of Marketing 8th edition

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Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.

720 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2019
ISBN13 9781292269566
Publishers Pearson Education Limited
Pages 720
Dimensions 211 × 275 × 24 mm   ·   1.49 kg
Language English  

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