Global Marketing, Global Edition - Warren J. Keegan - Books - Pearson Education Limited - 9781292482712 - December 26, 2025
In case cover and title do not match, the title is correct

Warren J. Keegan
Global Marketing, Global Edition 11th edition

Price
$ 103.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - 28

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

For global marketing courses. Three decades of success preparing global marketers. Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalisation.

The authors take an environmental and strategic approach focused on the major dimensions of global business. Analytical tools equip students for professional applications of the 4Ps: product, price, place and promotion. With an easy-to-consume style and tone, the 11th Edition explores complex shifts in global business and what they mean for marketers.

New cases and coverage reflect the rapid pace of change across global economies, commerce and technologies, including social media, AI and other cutting-edge innovations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 2025
ISBN13 9781292482712
Publishers Pearson Education Limited
Pages 640
Dimensions 216 × 276 × 26 mm   ·   1.36 kg

See all of Warren J. Keegan ( e.g. Hardcover Book , Paperback Book and Book )