Marketing Strategy and Competitive Positioning - Graham Hooley - Books - Pearson Education Limited - 9781292725017 - May 15, 2024
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Graham Hooley
Marketing Strategy and Competitive Positioning 8th edition

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Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

592 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2024
ISBN13 9781292725017
Publishers Pearson Education Limited
Pages 592
Dimensions 196 × 264 × 34 mm   ·   1.38 kg

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