Building Brands Directly: Creating Business Value from Customer Relationships - Stewart Pearson - Books - Palgrave Macmillan - 9781349137732 - 1996
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Stewart Pearson
Building Brands Directly: Creating Business Value from Customer Relationships 1st ed. 1996 edition

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How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.

431 pages, XVI, 431 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1996
ISBN13 9781349137732
Publishers Palgrave Macmillan
Pages 431
Dimensions 150 × 220 × 10 mm   ·   621 g
Language English  

See all of Stewart Pearson ( e.g. Hardcover Book and Paperback Book )