City Branding: Theory and Cases - K. Dinnie - Books - Palgrave Macmillan - 9781349317585 - December 3, 2010
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K. Dinnie
City Branding: Theory and Cases 1st ed. 2011 edition

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

269 pages, 263 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2010
ISBN13 9781349317585
Publishers Palgrave Macmillan
Pages 239
Dimensions 154 × 234 × 20 mm   ·   385 g
Language English  

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