The Superpromoter: The Power of Enthusiasm - R. Vogelaar - Books - Palgrave Macmillan - 9781349330171 - 2011
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R. Vogelaar
The Superpromoter: The Power of Enthusiasm 1st ed. 2011 edition

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

222 pages, XVI, 222 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2011
ISBN13 9781349330171
Publishers Palgrave Macmillan
Pages 222
Dimensions 150 × 220 × 10 mm   ·   373 g
Language English  

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