The Rise of Marketing and Market Research - Worlds of Consumption - - Books - Palgrave Macmillan - 9781349343881 - October 19, 2012
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The Rise of Marketing and Market Research - Worlds of Consumption 1st ed. 2012 edition

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

312 pages, IX, 312 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2012
ISBN13 9781349343881
Publishers Palgrave Macmillan
Pages 312
Dimensions 150 × 220 × 10 mm   ·   454 g
Language English  
Editor Berghoff, H.
Editor Scranton, P.
Editor Spiekermann, U.

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