Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process - Brendan Richardson - Books - Palgrave Macmillan - 9781349350094 - 2013
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Brendan Richardson
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process 1st ed. 2013 edition

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

184 pages, XI, 184 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349350094
Publishers Palgrave Macmillan
Pages 184
Dimensions 235 × 154 × 13 mm   ·   318 g
Language English  

Mere med samme udgiver

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