Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture - - Books - Palgrave Macmillan - 9781349359554 - August 20, 2010
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture 1st ed. 2010 edition

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

293 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2010
ISBN13 9781349359554
Publishers Palgrave Macmillan
Pages 293
Dimensions 140 × 216 × 17 mm   ·   358 g
Language English  
Editor Gries, R.
Editor Schwarzkopf, S.

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