Ribbon Culture: Charity, Compassion and Public Awareness - Sarah E.H. Moore - Books - Palgrave Macmillan - 9781349361601 - January 17, 2008
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Sarah E.H. Moore
Ribbon Culture: Charity, Compassion and Public Awareness 1st ed. 2010 edition

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

190 pages, XVI, 190 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 17, 2008
ISBN13 9781349361601
Publishers Palgrave Macmillan
Pages 190
Dimensions 266 × 201 × 19 mm   ·   274 g
Language English  

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