Scenario Planning - Revised and Updated: The Link Between Future and Strategy - Mats Lindgren - Books - Palgrave Macmillan - 9781349367825 - 2009
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Mats Lindgren
Scenario Planning - Revised and Updated: The Link Between Future and Strategy 1st ed. 2009 edition

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

204 pages, XII, 204 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2009
ISBN13 9781349367825
Publishers Palgrave Macmillan
Pages 204
Dimensions 238 × 159 × 13 mm   ·   366 g
Language English  

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