Brand Medicine: The Role of Branding in the Pharmaceutical Industry - - Books - Palgrave Macmillan - 9781349425884 - April 27, 2001
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry 1st ed. 2001 edition

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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

308 pages, 155 Illustrations, black and white; XXVII, 308 p. 155 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 27, 2001
ISBN13 9781349425884
Publishers Palgrave Macmillan
Pages 308
Dimensions 150 × 220 × 10 mm   ·   509 g
Language English  
Editor Blackett, T.
Editor Robins, R.

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