From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization - P. Verdin - Books - Palgrave Macmillan - 9781349426591 - 2001
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P. Verdin
From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization 1st ed. 2001 edition

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Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

208 pages, XVI, 208 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2001
ISBN13 9781349426591
Publishers Palgrave Macmillan
Pages 208
Dimensions 150 × 220 × 10 mm   ·   340 g

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