The Rhetoric and Reality of Marketing: An International Managerial Approach - - Books - Palgrave Macmillan - 9781349431342 - 2003
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The Rhetoric and Reality of Marketing: An International Managerial Approach Softcover reprint of the original 1st ed. 2003 edition

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It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.

202 pages, XIX, 202 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2003
ISBN13 9781349431342
Publishers Palgrave Macmillan
Pages 202
Dimensions 150 × 220 × 10 mm   ·   290 g
Editor Kitchen, P.

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