Scenario Planning: The Link Between Future and Strategy - M. Lindgren - Books - Palgrave Macmillan - 9781349431977 - 2003
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M. Lindgren
Scenario Planning: The Link Between Future and Strategy Softcover reprint of the original 1st ed. 2003 edition

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.

180 pages, XII, 180 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2003
ISBN13 9781349431977
Publishers Palgrave Macmillan
Pages 180
Dimensions 150 × 220 × 10 mm   ·   267 g
Language English  

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