Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand - M. Sicard - Books - Palgrave Macmillan - 9781349443079 - 2013
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M. Sicard
Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand 1st ed. 2013 edition

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

190 pages, XXIII, 190 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349443079
Publishers Palgrave Macmillan
Pages 190
Dimensions 150 × 220 × 10 mm   ·   254 g
Language English  

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