Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective - S. Bullo - Books - Palgrave Macmillan - 9781349468362 - 2014
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S. Bullo
Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective 1st ed. 2014 edition

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

207 pages, VII, 207 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2014
ISBN13 9781349468362
Publishers Palgrave Macmillan
Pages 207
Dimensions 150 × 220 × 10 mm   ·   254 g

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