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The Brand Strategist's Guide to Desire: How to give consumers what they actually want A. Simpson 1st ed. 2014 edition
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The Brand Strategist's Guide to Desire: How to give consumers what they actually want
A. Simpson
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
190 pages, XIII, 190 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2014 |
| ISBN13 | 9781349468966 |
| Publishers | Palgrave Macmillan |
| Pages | 190 |
| Dimensions | 216 × 140 × 13 mm · 276 g |
| Language | English |
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