Shaping China’s Global Imagination: Branding Nations at the World Expo - Palgrave Macmillan Series in Global Public Diplomacy - J. Wang - Books - Palgrave Macmillan - 9781349472369 - November 8, 2015
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J. Wang
Shaping China’s Global Imagination: Branding Nations at the World Expo - Palgrave Macmillan Series in Global Public Diplomacy 1st ed. 2013 edition

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

210 pages, 9 Illustrations, black and white; XIII, 210 p. 9 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2015
ISBN13 9781349472369
Publishers Palgrave Macmillan
Pages 210
Dimensions 150 × 220 × 10 mm   ·   267 g
Language English  

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