Fair Trade in CSR Strategy of Global Retailers - - Books - Palgrave Macmillan - 9781349484355 - February 17, 2015
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Fair Trade in CSR Strategy of Global Retailers 1st ed. 2015 edition

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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

205 pages, 7 Illustrations, black and white; XVIII, 205 p. 7 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 17, 2015
ISBN13 9781349484355
Publishers Palgrave Macmillan
Pages 205
Dimensions 150 × 220 × 10 mm   ·   263 g
Language English  
Editor Nestorowicz, R.
Editor Stefanska, M.

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