Why People (Don’t) Buy: The Go and Stop Signals - Amitav Chakravarti - Books - Palgrave Macmillan - 9781349499878 - April 13, 2016
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Amitav Chakravarti
Why People (Don’t) Buy: The Go and Stop Signals 1st ed. 2015 edition

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

223 pages, XV, 223 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2016
ISBN13 9781349499878
Publishers Palgrave Macmillan
Pages 223
Dimensions 138 × 214 × 17 mm   ·   308 g
Language English  

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