Sport Business in the Global Marketplace - H. Westerbeek - Books - Palgrave Macmillan - 9781349508457 - October 4, 2002
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H. Westerbeek
Sport Business in the Global Marketplace 1st ed. 2003 edition

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

241 pages, 251 Illustrations, black and white; XIV, 241 p. 251 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2002
ISBN13 9781349508457
Publishers Palgrave Macmillan
Pages 241
Dimensions 228 × 154 × 14 mm   ·   390 g
Language English  

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