Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management - P. Kuchinka - Books - Palgrave Macmillan - 9781349518487 - 2004
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P. Kuchinka
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management 1st ed. 2004 edition

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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.

192 pages, 15 Illustrations, black and white; XIII, 192 p. 15 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2004
ISBN13 9781349518487
Publishers Palgrave Macmillan
Pages 192
Dimensions 150 × 220 × 10 mm   ·   267 g

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