Tell your friends about this item:
Asian Brand Strategy: How Asia Builds Strong Brands M. Roll 1st ed. 2006 edition
Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
254 pages, XVIII, 254 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2006 |
| ISBN13 | 9781349543700 |
| Publishers | Palgrave Macmillan |
| Pages | 254 |
| Dimensions | 140 × 215 × 19 mm · 364 g |