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Winning in Asia, European Style: Market and Nonmarket Strategies for Success V. Aggarwal 1st ed. 2001 edition
Winning in Asia, European Style: Market and Nonmarket Strategies for Success
V. Aggarwal
This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.
290 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2001 |
| ISBN13 | 9781349632398 |
| Publishers | Palgrave Macmillan |
| Pages | 290 |
| Dimensions | 214 × 140 × 20 mm · 386 g |
| Language | English |