Winning in Asia, European Style: Market and Nonmarket Strategies for Success - V. Aggarwal - Books - Palgrave Macmillan - 9781349632398 - 2001
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Winning in Asia, European Style: Market and Nonmarket Strategies for Success 1st ed. 2001 edition

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This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.


290 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2001
ISBN13 9781349632398
Publishers Palgrave Macmillan
Pages 290
Dimensions 214 × 140 × 20 mm   ·   386 g
Language English  

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