Brand Media Strategy: Integrated Communications Planning in the Digital Era - A. Young - Books - Palgrave Macmillan - 9781349949755 - August 23, 2016
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Brand Media Strategy: Integrated Communications Planning in the Digital Era Softcover reprint of the original 1st ed. 2014 edition


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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.


258 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9781349949755
Publishers Palgrave Macmillan
Pages 246
Dimensions 234 × 158 × 19 mm   ·   367 g
Language English  

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