Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management - Edward Elder - Books - Palgrave Macmillan - 9781349956753 - June 7, 2018
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Edward Elder
Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Softcover reprint of the original 1st ed. 2016 edition

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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.

148 pages, 2 Illustrations, color; XI, 148 p. 2 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 7, 2018
ISBN13 9781349956753
Publishers Palgrave Macmillan
Pages 148
Dimensions 150 × 220 × 10 mm   ·   216 g
Language English  

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