Gastrofashion from Haute Cuisine to Haute Couture: Fashion and Food - Dress, Body, Culture - Geczy, Adam (University of Sydney, Australia) - Books - Bloomsbury Publishing PLC - 9781350147508 - November 3, 2022
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Gastrofashion from Haute Cuisine to Haute Couture: Fashion and Food - Dress, Body, Culture


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In Gastrofashion from Haute Cuisine to Haute Couture, Geczy and Karaminas trace this food/fashion relationship back to the Middle Ages when consumer behaviours were perceived to reflect social status and propriety. Through surprising case studies, the authors demonstrate that the body is the common thread linking fashion and foods as the site on which fashionability is expressed. They explore the origins of the current appeal of linking fashion and food in the spectacles of world exhibitions, and the way in which the fashion and food industries have collaborated in installations such as the Armani restaurant and the Gucci cafe, in multipurpose retail environments and in runway installations such as Chanel's A/W 2014 supermarket. Powerful in related ways, food and fashion are increasingly marketed in tandem to reinforce each object's capitalist power.

This fascinating, refreshingly informative book sheds new light on the complicated relationship between food and fashion, and offers much of interest to all those interested in fashion, food, and culture, to scholars, students and general readers alike.
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272 pages, 51 bw illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2022
ISBN13 9781350147508
Publishers Bloomsbury Publishing PLC
Pages 264
Dimensions 156 × 233 × 19 mm   ·   406 g

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