Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry - Donze, Professor Pierre-Yves (Osaka University, Japan) - Books - Bloomsbury Publishing PLC - 9781350545328 - January 8, 2026
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Donze, Professor Pierre-Yves (Osaka University, Japan)
Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

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A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 2026
ISBN13 9781350545328
Publishers Bloomsbury Publishing PLC
Pages 176
Dimensions 156 × 233 × 12 mm   ·   384 g

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