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International Marketing: Utilize a digital approach in international marketing strategies Sue Ollerhead
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Expected delivery Jan 11 - 14, 2027
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International Marketing: Utilize a digital approach in international marketing strategies
Sue Ollerhead
Use this practical postgraduate textbook to learn how to create effective international marketing strategies that balance company objectives, culture-specific needs and sustainability.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | January 3, 2027 |
| ISBN13 | 9781398626249 |
| Publishers | Kogan Page Ltd |
| Pages | 360 |
| Dimensions | 170 × 240 × 15 mm · 666 g |
| Language | English |
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