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Creating Customer Value Propositions With AI: How to Build an Offer that Outsmarts the Competition Mark Davies
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Expected delivery May 11 - 14, 2027
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Creating Customer Value Propositions With AI: How to Build an Offer that Outsmarts the Competition
Mark Davies
Develop compelling customer value propositions that outsmart the competition by combining AI-powered insight with cross-functional collaboration, turning the question every B2B customer asks - "what is this worth to me?" - into your organisation's strongest competitive advantage.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | May 3, 2027 |
| ISBN13 | 9781398631410 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 150 × 220 × 20 mm · 561 g (Weight (estimated)) |
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