Tell your friends about this item:
Wordcraft: The Art of Turning Little Words into Big Business Alex Frankel
Ordered from remote warehouse
Our customers say:
Wordcraft: The Art of Turning Little Words into Big Business
Alex Frankel
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how ?ve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM?s ?e-business.? Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people?s behavior. The book is ?lled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 22, 2005 |
| ISBN13 | 9781400051052 |
| Publishers | Random House USA Inc |
| Pages | 256 |
| Dimensions | 135 × 203 × 15 mm · 290 g |
| Language | English |
More by Alex Frankel
Show all
Mere med samme udgiver
See all of Alex Frankel ( e.g. Paperback Book )