Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Steve Robinson - Books - Thomas Nelson Publishers - 9781400213160 - June 11, 2019
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Steve Robinson
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 11, 2019
ISBN13 9781400213160
Publishers Thomas Nelson Publishers
Pages 224
Dimensions 175 × 227 × 22 mm   ·   362 g

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