Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing - Yoram J Wind - Books - Springer-Verlag New York Inc. - 9781402075964 - December 31, 2003
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Yoram J Wind
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing 2004 edition

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This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

346 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2003
ISBN13 9781402075964
Publishers Springer-Verlag New York Inc.
Pages 346
Dimensions 155 × 235 × 20 mm   ·   716 g
Language English  
Editor Green, Paul E.
Editor Wind, Yoram

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