Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing - Amiya K Chakravarty - Books - Springer-Verlag New York Inc. - 9781402076145 - December 31, 2003
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Amiya K Chakravarty
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing 2004 edition

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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

332 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2003
ISBN13 9781402076145
Publishers Springer-Verlag New York Inc.
Pages 332
Dimensions 155 × 235 × 20 mm   ·   689 g
Language English  
Editor Chakravarty, Amiya K.
Editor Eliashberg, Jehoshua

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