Objects of Desire: Consumer Behaviour in Shopping Centre Choices - C. Dennis - Books - Palgrave USA - 9781403901705 - November 23, 2004
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C. Dennis
Objects of Desire: Consumer Behaviour in Shopping Centre Choices 2005 edition

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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.

292 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2004
ISBN13 9781403901705
Publishers Palgrave USA
Pages 271
Dimensions 140 × 216 × 20 mm   ·   476 g
Language English  

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