The New Global Marketing Reality - R. Brookes - Books - Palgrave USA - 9781403905208 - October 10, 2003
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R. Brookes
The New Global Marketing Reality 2004 edition

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Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 10, 2003
ISBN13 9781403905208
Publishers Palgrave USA
Pages 292
Dimensions 152 × 229 × 19 mm   ·   589 g

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