Persuasive Advertising: Evidence-based Principles - J. Armstrong - Books - Palgrave USA - 9781403913432 - May 26, 2010
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J. Armstrong
Persuasive Advertising: Evidence-based Principles

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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

400 pages, 21 black & white tables, 4 figures, 3 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 26, 2010
ISBN13 9781403913432
Publishers Palgrave USA
Pages 388
Dimensions 182 × 249 × 32 mm   ·   766 g

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